The Agency at UF
A student-run and professionally led, full-service communications agency within the University of Florida's College of Journalism and Communications
Problem: Outdated Website
Undergoing a rebrand, The Agency needed a new website to reflect the audacious attitude of its student marketing professionals.
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Insight: An Agency's Copy Is a Sample
As a marketing company, The Agency's external-facing website, social, and outreach copy all represent the quality of its offerings.
Solution: Website Copy
I wrote a cohesive description of The Agency and introduced visitors to the company's bold personality and high quality as soon as they landed on the home page. I made sure to highlight why it's the best fit for leads, retainer clients, and interested students.
Not Born Yesterday, Always Thinking About Tomorrow
We're a team of bold students with an unparalleled motivation to do the best work for anyone seeking it. We are researchers, managers, creatives and coordinators—but most of all, we are the ambitious youth setting the precedent in communications.
LET'S GET TO KNOW EACH OTHER
What begins as a group of UF students with varied personalities meshes into tight-knit coworkers who understand the Gen Z consumer perspective as well as they do each other. We reimagine communications with the freshest eyes to hetp some of the largest clients remain giants in today's era. Our hungry minds run nonstop: compiling, analyzing planning and creating, Yet this team whirring with innovation wouldn't be possible without the raw passion and sweet creative flow of students who bond to become colleagues, teammates and friends.
Who (Not Just What) The Agency Is
Executive Leadership Team Descriptions
Apply Page and Department Descriptions
Services Description
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