Champs Sports
Brand Copywriter

My Scope of Work:

High Level: Developing cohesive copy guidelines for the brand's most important campaigns and sub-brands, including back-to-school season, Run Club, and CSG.

Day to Day: Bringing the overarching narrative to digital channels such as email, mobile app, web, SMS, and digital advertising. 

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Problem:

As a sportswear retail brand, Champs Sports struggled to differentiate itself from its parent company, Foot Locker, which carries many of the same products.

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Insight:

As athletes and lovers of the game, the Champs customer is inspired and influenced by sport in every aspect of their lives. 

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Solution:

Market our head-to-toe sport-style product assortment to encourage the Champs consumer to embody a sport-inspired life via their outfit.