Spotify
Mock Ads

Problem: Attract New Subscribers

Some music enjoyers still don't use Spotify as their main audio platform. 

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Insight: A 'Listen-Don't-Look' Platform

People want control over their musical experience. Spotify's main strength is giving anyone the power to get the vibe just right using just audio.

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Solution: Text-Only Ads

These mock ads use only words to convey the power Spotify gives users to discover new songs and mold the mood with only music.