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"Leave Your Mark"
Mock Campaign

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Problem: Creators May Not Develop Their Ideas

Creators may feel their brainstorms are complete once the whiteboard is full, so their ideas might stay undeveloped.

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Insight: Passionate Creatives

Creators want to leave an impact on the world with their ideas.

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Solution: Leave Your Mark. Then Leave It Again.

“Erase” doesn’t have to be a dirty word. The nature of Expo Markers allows creators to move on to the next stage of development, start over, and leave their mark on the world in any way they can imagine.

 

All it takes is the courage to erase.

Radio Ads
Original script, voiceover, audio production, and guitar jingle

"Erase Is Not a Dirty Word" :30 Radio Spot
00:00 / 00:28
"Something About Expo" :30 Radio Spot
00:00 / 00:30
"Too Many Ideas" :30 Radio Spot
00:00 / 00:30

Out-of-Home Ads

Design: Ella Choi

Copy: Michael Weinberg

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Digital Ads
These ads would link users to the microsite in the section below.
Des
ign and Copy: Michael Weinberg
 

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Microsite
Original design and copy

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